TROY, Mich., — Walsh has partnered with the Detroit Radio Advertising Group to launch a storytelling campaign featuring narratives about notable alumni, leadership, and important figures in the school’s history, such as founder Mervyn Walsh. The campaign concept was developed and executed by The Yaffe Group of Southfield, MI.
“Walsh alumni represent some of the best and brightest in the world,” said Patti Swanson, Vice President, Chief Marketing and Enrollment Officer. “We are proud of their successes and thrilled to share their stories in a way that honors their accomplishments.”
The 15 and 30-second spots can be heard on several AM and FM stations throughout metro Detroit and Ann Arbor through the first week of April.
For information about Walsh programs, visit www.walshcollege.edu/future-students.
Walsh is an all-business, private, independent, not-for-profit, fully accredited college offering undergraduate and graduate business and technology degrees, as well as certificate programs. Founded in 1922, Walsh is one of the region’s largest business schools and Michigan’s third largest graduate business school, offering classes in several locations as well as online. Our nationally ranked programs integrate theory and application to prepare graduates for successful careers. Walsh degree programs include accounting, finance, information technology, management, marketing, taxation and other fields. For more information, please visit www.walshcollege.edu.
Walsh is accredited by the Higher Learning Commission (www.hlcommission.org) and the Accreditation Council for Business Schools & Programs (www.acbsp.org).