‘Virtual Mistletoe Marketplace’ raises over $80,000!

Assistance League of Southeastern Michigan holds first-ever online fundraiser featuring Silent Auction

ROCHESTER, Michigan, Tuesday, Nov. 24, 2020: The 17th annual signature fundraising event forAssistance League of Southeastern Michigan® known as Mistletoe Marketplace was literally a virtual success, held online for the first time ever raising more than $80,000.

            With the COVID-19 pandemic, 2020 has been a year unlike any other in recent history. Like many other nonprofit organizations, Assistance League adjusted plans for their previous annual indoor event, which draws nearly 800 people each year.

            Held on Thursday, Nov. 19, the online event also featured a half-hour, live-streamed program highlighting Assistance League’s established philanthropic programs, such as Operation School Bell for schoolchildren, Wee Help for infants, Assault Survivor Kits for victims of abuse, Nourishing Neighbors for people with food insecurity and how their efforts benefit the metro-Detroit community.

            A video of the program is available on Facebook, YouTube and other social media platforms.

            “Our dedicated and creative members worked very hard to turn our traditional Mistletoe into a different, fun, successful online auction with a streamed event highlighting our programs,” said Ann Drake, president of Assistance League.

            “It was wonderfully successful – raising over $80,000 to support our programs serving people in Michigan,” Drake added.

            As with previous in-person Mistletoe Marketplace events, all the familiar fun of bidding and prizes awaited those who had registered on the Silent Auction website.

            Event registration began Nov. 1, along with a sneak preview of 200 auction items. Online bidding began Nov. 14 and continued for five days through the closing of the event at 8:30 p.m.


About Assistance League of Southeastern Michigan
Assistance League of Southeastern Michigan, founded in 1993 and serving Wayne, Oakland and Macomb counties, is a nonprofit 501(c)(3), hands-on, all-volunteer organization whose mission is transforming the lives of children and adults through community programs. With no paid staff, funds raised remain in local Michigan communities, helping thousands of people in need year round.

For more information, please call or visit our store:
ReSale Connection
P.O. Box 80932
204 S. Main St.
Rochester, MI 48307
(Federal Tax ID#: EIN 38-3181336)


Media Contact:
Liz Radogost-Givens
Assistance League of Southeastern Michigan
VP Marketing Communications