Troy, Michigan – Sept 1st, 2019. HomeWell Senior Care of Oakland County, one of the area’s premiere senior home care agencies, today announced the rebrand to HomeWell Care Services. The comprehensive rebrand reflects the evolution of the company as well as its vision for the future and better positions HomeWell as the home care agency of choice for all individuals and families who might benefit from its services.

“Our new brand strategy will foster our ability to further expand our services, gain access to new markets and customer segments, and further drive growth for our local HomeWell agencies”, said Crystal Franz, vice president of brand strategy for HomeWell corporate. “Our owners and caregivers serve our seniors and all our clients with relentless dedication and compassion and now we have a name and brand that matches the excellent operations we have seen our owners provide to their communities for many years.”

In addition to the name change, the rebrand includes the launch of a new brand slogan, “Trusted Care. True Compassion’, an updated logo, a refreshed visual identity, and a new focus on the unique value HomeWell provides to its clients.

“Our HomeWell family has always been here to serve our community with personalized home care plans designed to suit each of our client’s specific needs,” said Michael Marohn, owner of HomeWell Care Services of South East Michigan.  “We have Care Managers in place whose sole purpose is to ensure our clients are receiving the highest level of care. We identify our client’s needs and wants, and we are advocates for our clients by helping to connect-the-dots and bridge the gap between family, healthcare, and other community providers. Our new name helps us to better market to a wider audience that could benefit from our services and our new brand better reflects the compassion, care, and services that set us apart from others in the homecare industry.”

“We are forging a new path that will serve our partners – and our clients – well,” said Michelle Sellers, vice president of operations. “The new brand will provide us with the right platform to better serve our clients and gives us a great foundation to build new programs and service offerings that will set us apart from the competition. We have an incredible opportunity in front of us and we could not be more excited about our future.”


HomeWell Care Services provides personal care, companionship, and home maker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is recognized as a Franchise Business Review Top 100 low investment franchise and continually ranks on the Entrepreneur Franchise 500 list. For more information on HomeWell or to explore franchise opportunities, visit or

For press inquiries, please contact:

Crystal Franz, Vice President of Brand Strategy, Marketing & Communication


For a consult or questions about care, please contact:

Michael Marohn, Owner of HomeWell Senior Care South East Michigan