Explore the latest developments in digital marketing at our half-day conference!
Learn how personalization, automation, content and context are changing a brand’s relationship with consumers, and steps you can take to build a more robust and long-term relationship with your customers.
Taking place at Altair Engineering, The “Gone Digital” Marketing Conference features 4 keynote presentations:
How The News Media Is Engaging Viewers in the Digital Age.
Presented by: Della Cassia, Director of Communications, Detroit Public Television
Since traditional media is no longer working, print and broadcast outlets are creating digital engagement strategies that draw readers and viewers using new and innovative means such as partnerships, social media, events, etc., and in the process, creating opportunities for existing and new partners.
A Second Look at the Second Screen
Presented by: Jamie Michelson, CEO, SMZ Advertising
The fact is, 75% of television viewers are engaged with a second screen at least once a month (according to Nielsen). Let’s take a “second” to explore some interesting examples of what marketers are doing thanks to the rise of the second screen.
Mobile-first Marketing for Small Businesses
Linda Daichendt, Executive Director/CEO, Mobile Technology Association of Michigan
Connected technologies are dramatically changing the way we live and the way we run our businesses. With a market penetration of over 100% for U.S. mobile subscriptions, and now the ability for us to use our car and our watch and soon many other types of devices for mobile communication, the U.S. is in the midst of a technology paradigm shift that enables us to ‘work on the go’ and to market to our target audiences wherever they may be…in the grocery store, in the doctor’s office, or at a trade show or other business event. Learn how mobile marketing can help your business gain more customers and become more profitable.
The Evolution of SEO: How Search has Changed and Strategies for What’s Next
Antoine Dubeauclard, President, Media Genesis
What does SEO really do these days and how has this role changed over the years? This presentation will cover the evolution of search engine optimization, explore key fundamentals and current trends in SEO, and demonstrate how to apply these strategies to reach business goals.
Event sponsored by Caretech Solutions
Supporting Sponsor: Walsh College
Exhibitors: C&G Newspapers, LocalHop, Local Search Association, Northwood University