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Troy, Michigan has become a center for foreign direct investment. Over 1000 foreign firms representing 40 countries have called Oakland County their home. Troy is the largest city in the county that has welcomed foreign business from Canada, China, Germany, Japan, Korea and United Kingdom. Explore this impact of foreign investment in Troy with a panel of experts, all with diverse experiences hailing from international companies.

Panel includes:

  • Richard Haas, President & CEO – Mahindra NA
  • Bruce Thelen, Member – Dickinson-Wright
  • Keith A. Piwko, CPA & Partner – Plante Moran

Going Global moderator: Chad Livengood, Senior Reporter – Crain’s Detroit Business


The assembled panel of experts will discuss in a moderated setting the below sub-topics:

> Expanding Your Business Globally
Are you thinking about expanding your business to other countries? Hear about what you would need to consider before taking your business to a global level.

> Foreign Market Research & Strategies
Research is instrumental in assessing the impact and demand for a product or service in an international market. Find out if your product/service will travel. Understand how to assess global market opportunities and challenges while developing successful global marketing strategies.

> Cultural Differences in Business
Learn how cultural differences affect communication, valuing time, and understanding different management styles.

> Impact of Trade Sanctions on Global Expansions
With the United States having placed new sanctions on a variety of countries, discussions will cover the impact sanctions can have on doing business abroad.


View event flyer: Going Global Flyer 2019