ROCHESTER HILLS, MICH. – The Village of Rochester Hills is welcoming Busted to its new location at 136 N. Adams on Wednesday, April 28 at 10 a.m.

Launched in Detroit in 2013, Busted is a custom-fit bra boutique featuring thousands of bras, panties and lingerie at all size and price points. The store also has locations in Detroit’s Jefferson-Chalmers neighborhood and Cadillac Place in New Center, Ann Arbor and Chicago’s Hyde Park.

“This fifth location is extra special to me,” said Owner Lee Padgett. “We’ve all been hiding in our homes for the past year due to COVID-19. It’s time to get off the couch and get dressed again, and that includes your undergarments. People have been knocking on the door wanting to come in, even during our construction.”

Busted is one of the few places that offers bra fittings and dozens of brands in a variety of colors and sizes. Busted is the only bra store in Michigan to carry luxury French brand Empreinte and other brands from around the world including the Ukraine, Poland, United Kingdom, France, Italy, Canada, the Netherlands, and Japan. The store is also highlighting Dita Von Teese Lingerie, created by Dita Von Teese, a Rochester Hills native and burlesque performer.

“It’s really important to get fitted for the right size bra,” said Padgett. “Bodies change and women shouldn’t assume the bra that fit last year fits today. The right undergarments make all the difference in your look. All of our custom fitters go through extensive training to make sure they get our customers the right product at the right size.”

During grand opening week, bra and panty sets from Elomi, Fantasie, Freya and Goddess will be raffled every day. Customers are entered with purchase. The store is also donating a portion of the first month’s profits to Neighborhood House’s Food Pantry in Rochester.

Due to COVID-19, all the Busted boutiques are open for appointment only. To reserve a slot at any of the stores, visit www.bustedbrashop.

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Opened in 2013 when Owner Lee Padgett learned that Detroit had no bra stores in the city limits, Busted now has five locations: Detroit’s Cadillac Place and Jefferson-Chalmers, Ann Arbor, Rochester Hills and Chicago’s Hyde Park. In addition to professional bra fittings, the stores offer bras in band sizes 28-56 and cups A-O and lingerie sizes XS-4X, panties size XS-10X, shapewear sizes S-6X, hosiery and (some) swimwear. They also carry men’s underwear from Wood Underwear and SAXX Underwear. The store is proud to be LGBTQ+-friendly.

MEDIA CONTACT: Colleen Robar, 313-207-5960, crobar@robarpr.com