By Brenda Meller, AVP Marketing at Walsh College

Smart marketers realize that social media provides us with an opt-in audience and referral network to help supplement our promotional efforts, at a fraction of the cost of traditional advertising, and with noticeable results. If you’re reading this blog, chances are, you are active on social media and you want to learn how to take it to the next level.

On May 25, I’ll be leading a Social Media Session at the Nonprofit Management Conference in Troy. Here is a preview of some information that will be covered.

Karma = The Power is Real

Whether you’re using Facebook, Twitter, LinkedIn, Instagram, or YouTube, the important thing to keep in mind is that each social network is a two-way street. And just like in life, the more you can help others, the more likely others will be willing to help you. Blending your organization’s key messages while tagging your social followers is a powerful technique that will guarantee engagement, when used properly.

Remember to tag organizations like the @TroyChamberMI or @walshcollege and use hashtags sparingly but strategically like #socialmediasuperstar and #troychambernonprofit. Also think categorically about your hashtags such as #nonprofit or #marketing to expand your reach.

You ROCK! Yes, YOU!

As a non-profit marketer, you likely have a pool of “ambassadors” who are active on your social networks. Find them. Nurture them. Recognize them. And engage them. If you don’t know who they are, start by listening a bit closer. They are there to be found. You just have to find one, as like attracts like, and they will be able to identify each other.

You Don’t Find the Time, You Make It

As marketers are being tasked to do more with less, it can be a challenge to keep active on social media. However, technology can work in your favor. While you’re spending time learning about your industry, your donors, your customers, or your community, you can multi-task by sharing, tagging, commenting, and liking. Tools like Hootsuite can be a timesaver, as can scheduling Facebook posts.

LinkedIn and the Silver Platter

Wouldn’t it be great if LinkedIn helped you to find board members or volunteers for your non-profit organization? Did you know it does? Check out or

Learn more by attending “How to Be a Social Media Superstar” on Wednesday, May 25, 2016. Register today at Then, let’s connect on social media: