TROY, Mich., – Collaboration and best practices are pillars for success for the Public Relations Global Network (PRGN), so it’s a double honor when two PR firms – Bianchi Public Relations, Inc. of Troy, Mich. and Landis Communications Inc. (LCI) of San Francisco – were recognized recently for best practices in agency collaboration in PRGN’s annual awards competition.
LCI and Bianchi collaborated on the successful 2018 PR campaign for LCI client Velodyne Lidar, the leader in LiDAR sensor technology being used for autonomous and automated driving, robotics, smart cities, mapping and other industrial applications.
According to David Landis, LCI president, the campaign positioned Velodyne as both an industry and thought leader, particularly in safer mobility through autonomous vehicles and driver assistance systems; amplified Velodyne’s brand to achieve a dominant share of voice among a crowd of competitors; achieved significant key message pull-through; and increased the brand’s engagement with customers and potential customers.
LCI provided overall strategy, messaging and program execution from the Silicon Valley region, with Bianchi PR providing additional support and deep expertise in the Detroit automotive community.
“One of the key advantages of being members of the Public Relations Global Network,” said LCI President David Landis, “is the ability to serve clients where and when they need help – with the right expertise. It has helped Velodyne maintain its leadership position in the industry.”
“Through this kind of collaboration, we can give automotive technology clients deep expertise in both the tech and automotive sectors, with an expert PR team that has one foot in Silicon Valley and the other in Detroit. It’s an unbeatable combination,” said James A. Bianchi, Bianchi PR president.
The PRGN Best Practices Awards reflect the wide range and diversity of talents that are represented by the 50 PR agency partners in the powerful worldwide PRGN alliance. In this year’s competition, there were 20 categories and 53 awards distributed consisting of 20 Gold, 17 Silver and 16 Bronze.
About Bianchi PR
With special expertise in business-to-business PR and social media for automotive and mobility technology suppliers, Bianchi PR was founded in 1992. Ranked by PRWeek magazine among the top three independent PR agencies based in Metro Detroit, Bianchi PR was also ranked by industry bible O’Dwyer’s among the top technology PR firms nationally, as well as the top Detroit area-based PR firm that specializes in technology and industrial work.
Among Bianchi PR’s ongoing business-to-business PR clients are Adient, BASF Refinish Coatings, Cooper Standard, Freudenberg Sealing Technologies, MTU America, Munro & Associates, Schaeffler Group and Yanfeng Automotive Interiors. The firm’s experience also includes work with automotive technology companies such as ZF / TRW and Valeo, as well as multiple consulting firms and industry trade organizations.For more information, visit http://www.bianchipr.com or call 248-269-1122.
About Landis Communications Inc. (LCI)
LCI’s credo is: “We believe in ideas that create change. We craft compelling stories. And, we communicate.” Nearly 30 years old, San Francisco-based LCI has been named America’s #1 small PR firm (Ragan’s Ace Awards). This year, PRSA’s Bay Area chapter named LCI San Francisco’s best small agency. LCI’s communications expertise runs the gamut from automotive and technology to consumer products, real estate, healthcare, financial services, environmental and sustainability and nonprofits. Clients include: Velodyne Lidar, Sutter Health, Save the Redwoods League, Match.com, Whole Foods Market, the San Francisco Symphony and more. For information, visit LCI at: www.landispr.com.
About Public Relations Global Network (PRGN)
Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world. With revenues of $90 million (US), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of 50 independent public relations firms and more than 1,000 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com or on twitter at @PRGN.
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